Atari, the game giant video game company, announced on December 18 that it has a partnership with blockchain and cryptocurrency. Players will see updates to two popular games that will use blockchain as their core technology.
According to a press release released on Tuesday, the game company has partnered with blockchain startup Animoca Brands (a Hong Kong mobile game development company that has acquired a number of well-known cartoon characters for mobile game development agency rights, such as Doraemon, Garfield And Astro Boy.) signed a licensing agreement to try to re-launch two more popular mobile games with blockchain integration. Specifically, the agreement includes the rights to "RollerCoaster Tycoon Touch" and "Goon Squad", which will be developed and distributed worldwide by Animoca Brands, but in mainland China and Hong Kong. Except Taiwan and Macau.
Especially the Roller Coaster Tycoon Touch Edition, which has been downloaded more than 19 million times, provides players with a platform to reach gamers who may be familiar with Atari games, including the famous Tetris and Pacman. ), but lack familiar with blockchain, encryption, or integration that can be achieved through games.
The release includes an agreement between Atari and Animoca Brands to seek common opportunities for game development and blockchain technology to provide some insight into the direction of the game company.
Although IBM, Facebook and many other well-known high-tech companies have launched development projects that pursue blockchain integration, the gaming community has not yet formed a well-known brand alliance that will further advance this cause. Although Atari was one of the first mature game companies to enter the blockchain space, other cryptocurrencies have become too busy. The Tron and Tron Foundation is a TRX currency-backed community that has been in blockchain games since CEO Justin Sun announced in January 2018 that it has established a strategic partnership with game.com to develop blockchain and encryption game designs. cutting edge. Given Tron's position as a cryptocurrency platform dedicated to reinventing the digital entertainment space, games have become one of the most visible signs of currency development.
Earlier this year, Sun acquired BitTorrent and subsequently announced plans to integrate data streaming services on the Tron platform through the Atlas project. Another loop of Tron's slow-moving sphere of influence may be peer-to-peer file sharing and gaming.
Many people realize that blockchain and cryptocurrency have a lot of practicality and comprehensiveness in some fields, including technology and similar games. Video games are regarded as a lower threshold for the industry to expand. .
As millennials and young people invest more in cryptocurrency and mobile games, despite the existence of a token bear market, the potential of currencies like Tron still exists. As for the more mainstream Atari, yesterday's statement was not the first time the company was associated with the development of mysterious encryption and blockchain. In February of this year, although the price of the currency continued to fall, Atari's share price rose more than 60%, the company announced a new plan involving the investment of cryptocurrency. The company also launched its own currency, Atari Token.
According to Animoca, the company plans to release the latest blockchain version of Atari mobile games in the second half of 2019. The license agreement is valid until March 2022.