If you only have a very samll game studio,how to enter the mobile gaming market in china?With one of the most lucrative mobile gaming industries in the world, it is no surprise that so many gaming companies are desperate to crack the Chinese gaming market.
In such a crowded market it is very very difficult for small companies to successfully enter and earn money. But it is not impossible. So, how do small gaming companies enter into this market?
FIND A CHINESE PARTNER
A partner, or someone who really understands the market and therefore knows what your up against in China could be really beneficial in ensuring the success of your app. They can help with many aspects of entering into the Chinese gaming market, from helping design your game and making it more appealing to Chinese users, helping you understand the regulation rules and also with marketing your game to consumers and app stores.
GETTING YOUR GAME APPROVED
From July 2016, the Chinese government made it mandatory for every game to be mailed to the state administration of press, publication, radio, film and television for trial and review before it can be uploaded and marketed on any of Chinas app stores. The game must be loaded onto a smartphone and mailed to the board in order for them to check the quality and any copyright laws that may be being breached. This process now creates a time consuming and perhaps costly process for smaller companies hoping to enter the market. Only once it has been approved, can the game then be uploaded onto an app store.
GAMES WITH LOCALIZATION
Games with a more localized theme tend to do much better than games with a Western theme as they are more relatable to Chinese players.
If you want to enter the chinese gaming market and you have little buget.You can leave comments.I will teach you how to do that with very few money.I have worked in several Chinese game compaies more than ten years.