I never played WoW. If it weren't for the great graphics and music so wonderfully specific to the FF franchise I likely wouldn't play it because it is a grind-fest. The reason why i like it as a "side project" of sorts is because my favorite MMO, Guild Wars 2 (which is 100% free - you should have a look at that) is extremely difficult and they also don't have the Holy Trinity (tank, DPS, healer) and while some people celebrated that... i kind of like having a specific job in a group (esp as a healer)