“Rising smartphone users created a stable marketplace for mobile gaming sector, as users are constantly on the lookout for new forms of entertainment,” says Felix Manojh, founder of Flixy Games, a mobile game publisher that has partnered with Japanese game developers Axelmark and Tayutau. “The market is growing with frictionless payments, cheap data charges and mobile phone prices, and localized content.”
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Like Hollywood, the video game industry needs to spin more revenue off of its intellectual property because the product costs a lot to make. Merchandising is already around, with t-shirts, figures, hats, mugs and more. The Halo series on Microsoft’s Xbox has spread to other forms of content through novels and comic books in addition to an upcoming television series and a long rumored movie. This may become the approach for all successful video game series to follow.