In September we saw the launch of several games, including the excellent game Spider-Man, which we noticed a great interest by Sony, the company did not leave anything but the marketing.
This seems to have made it the world's most popular advertising and marketing campaign in September, according to a report released today from GamesBeat and iSpot.tv, Sony was the company that spent the most money to promote its products.
The company spent the equivalent of $ 24.2 million on 9 marketing advertisements for its products in September. Spider-Man had the largest share of these ads, alone receiving $ 9.2 million.
Sony chose several television channels to broadcast its ads, including ESPN, NBC, Fox, while Nintendo ranked second, while it was at the top in August, when it spent about $ 6.2 million, which is a significant increase in the marketing budget compared to the previous months.
In September, the Xbox 360 division spent $ 8.2 million, the bulk of which was to promote Shadow of the Tomb Raider and NBA 2K19.