Strengthening the protection of personal data in the EU
General Data Protection Regulation: Two-thirds of Europeans say that they are worried about having no control over the information they provide online, while half are concerned about falling victim to fraud. The recent Facebook/Cambridge Analytica scandal has raised awareness that data could be misused if not properly protected.
Through the General Data Protection Regulation citizens will be able to benefit from stronger protection of personal data through:
better control over how personal data is handled by companies and public administrations alike, including the need for users' clear consent for processing their personal data;
more clarity about the privacy policies of companies;
swift notification of harmful data breaches without delay.
http://europa.eu/rapid/press-release_IP-18-3740_en.htm
Comment:
As shortly summarised above GDPR cocerns are right in front of us.
It will strenthen and enhacne the right of data subject but also
there is a goal to "Completing a trusted Digital Single Market for the benefit of all"