Some People idea of a god is based on what ever has the power to accommodate a need/want in their life.
The poor especially have associated materialism with blessings, something only the gods can bestow on them. So their hope on the gods providing for them has made religion an opium that religious institutions use to prey on them.
Money for some is the god of love, happiness and freedom. The more of it a person has, the more blessed they become.
For the rich, money can make him/her as close to a god as they can ever hope to be as it imbibes them with power to influence people and their wider surroundings whether negatively or positively.
The atheist are not left out even though they believe the creation of the world is nothing more than a scientific marvel.
The Fact is everyone has their idea what god is to them and it is primarily what inspires them to live for the future.