Engagement!
A topic that seems to pop up quite a bit here...
Some say it's business as usual, others say engagement sucks on the blockchain.
I'm going to try to highlight some of the strategies that have worked for me, not only on the blockchain...But from over 20 years of building businesses online!
First, let's be brutally honest...If your content is sub-par you aren't going to attract much engagement. And while I don't think anyone should feel like they need to be a Pulitzer Prize winning author from the get-go, we should always try to improve our craft. Always be improving!
What do you think is the number one reason most people either give up posting on the blockchain or stop engaging altogether?
I was poking around my journals this evening and found a little graphic that I think answers this question....
There's a few things we can never control.
- Natural attrition, people will come and go....
- We also face competition, there's 1000's of people posting content and only 1440 minutes in a day...
- Some folks might want to hang out where the big upvotes / rewards are...
- Or maybe they just didn't like their experience, they disagreed with you, what not...
But look at that last point!
They don't feel valued!
They might have spent months on the blockchain and have been posting comments consistently but never even get a response when they take the time to make a comment on your post...
This is what blows my mind. This blockchain can literally become the greatest thing ever created but if we don't make the members of the community feel valued...They'll leave. With a bad taste in their mouth and we'll continue to see trending posts....With 100's in rewards.
And minimal comments on them...
Take the time and make your commenters and followers feel valued! It's that simple.
Hey look, I'm not the smartest guy on the blockchain, that's obvious. In fact, there are a few things I'll never understand about this place...But here's what I do understand. Maybe it's the decades in online business that has helped me understand this point...
When you put people first, you win!
My engagement levels on the blockchain are actually pretty decent if you compare them to traditional social media platforms. I get great engagement from my readers but that's because I feel the LEAST I could do is upvote them and respond to them. It's easy to do, it takes MAYBE a minute of your day....
Swap out 'customers' above with followers or readers! This snap shot is again from going over my journals from years past...Did I ever mention that I love journaling???
Make time for them
This doesn't mean you need to spend all day answering the 'awesome post' comments, but just spending a few minutes a day to engage on their blogs too...Might make a world of difference for your journey here!
Listen to them
I read every single comment. From front to back. Because you'll be blown away at the wealth of information and feedback you can get from them. People are awesome! I love to hear what they are saying!
Recognize them
This goes without saying. But when you highlight your followers and let others know about the amazing things they are doing, you have built a loyal follower for life.
Serve them
Ask them what you can do for them. Are they having troubles getting started? Is there something they aren't understanding that you can help them with? See what you can do for them and you'll get more engagement than you can handle :)
Bring out the best in them
I have to shout out guys like @NathanMars (man we miss you!!) who helped me on my journey on the old blockchain to now. He showed me and a lot of us what happens when you bring out the best and encourage others. Stepping out of your comfort zone is hard, but wow....When someone does, it changes everything!
Here's the skinny....
If you want more engagement on your posts...Engage more yourself! Support the people that do comment on your post now and don't get too hung up if it's only 1 or 2 people to start.
Keep engaging them. Keep answering them. And try to follow those tips I just went over...It's changed my approach to engagement on the blockchain and continues to help me on my journey here :)
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