Gemstra is to make sure that the advertising is effective by improving the brand reach for the potential customers by connecting Businesses with Influencers & KOLs (key opinion leaders) directly.
Tokenizing the biggest gig economy of tomorrow. Gemstra comes with the solution to make sure that your business will be advertised easily and effectively. Gemstra makes sure that your business will have the proper advertisement, making it more reachable for the audiences. The technology in Gemstra will enable you to automate the interaction between the influencers and key opinion leader.
With the help of influencer marketing, the process of ad placement is simple because there is an automatic system which executed the tasks on their own way. When you place ads through influencer marketing system then there is no any interference of intermediaries. Because the advertisers or bloggers will have to follow some rules and regulations in which conditions are applicable for them which remove the frauds or mistakes.
Introduction
Gemstra is one of the first BOUTIQUES Commerce platform that will be controlled by Blockchain Technology. It makes it very easy to make successful interactions with different influencers in such a way that it will save a lot of time as well as the effort of the contributing advertisers. There are also open opportunities that come tagged along with Gemstra. It offers a variety of options to the brands to put up their videos and contents on different platforms without having to worry about anything else.
What is Advertising
Advertising is one of the most effective ways of promoting your business. When you have a business, and you want to make sure it reaches the audiences. The potential customers will see your product and get informed by your company through the advertisements. Therefore, the power of advertisements for the product of a company is very essential. In this case, there are lots of things that are used for promoting the products. Ultimately, Gemstra aims to bring out a different advertising world that will help in growing the needs of the brands and will help in giving fruitful results to the viewers as well. However, the goal is to bridge the gap between the brands and the different influencers.
The Blockchain
The blockchain technology is a unique and safe technology because the information and data will be stored on blocks which are created by blockchain. The technology will use the encryption method therefore the hacking of that system blocks are impossible. That blocks are very much safe, they cannot be changed by anyone they can only finished.
Gemstra use of face and voice recognition with blockchain technology making them ahead of the competition. For me, this clever use is the Gemstra most interesting side and reason fort hat is clearer for those familiar with blockchain technology. To explain briefly and simply, influencer marketing is the selection of influencers (such as youtubers, instagram and twitter celebrities) followed by the target audience in social media and the selection of those who will provide the highest return on investment. This process is very difficult for advertisers due to several different reasons. Firstly, advertisers often have not enough data to make healthy choices in influencer marketing. Secondly, advertisers can not reach sub and mid-level influencers smoothly through current advertising platforms, because it is almost impossible to devote time to reach all these influencers separately.
The Tokenized with GEMS
Providing a framework of governance, reward, and payment for over 600 million potential Influencers seeking to engage with Businesses. Gemstra have three unique factors; The products, Astra Infrastructure and Gems token.
Products
Boutiques Marketplace: In July 2017, we launched the first influencer commerce marketplace called Boutiques that quickly garnered 3,000 influencers promoting 8 brands. The success of Boutiques showed that businesses benefit by directly engaging influencers and vice versa.
Astra Infrastructure: is an api-based protocol for businesses to use for influencer commerce.
GEMS Token: (GEMS) to provide a framework of governance for the actors involved - Businesses (retailers and brands) and Influencers.
The Benefits of Influencers
The influencers have the privilege to work with different providers, regular or non-regular.
They get heavy rewards daily and sometimes they even get that in advance.
These influencers also have complete access to advertising and campaigns for the same.
They even monetize the different streams and take charge of advertising usage in real time.
Main Advantages Of Blockchain Technology Implementation in Gemstra
Settlement System
Blockchain will provide a transparent and secure, cost-effective, a real-time settlement model for community members, advertisers and for bloggers which is very much beneficial for them.
Effective Involvement And Incentivizing Mechanics
In the development of certain platform long-term participation interest of user is important then the blockchain will provide the Flexible calculation mechanics for its users which will maintain the platform tasks and give the qualitative work.
Reliability And Confidence In Agreed Terms Of Each Campaign*
Blockchain system provides a safety and reliability which create Smart contracts which create a way for agreements arrangement’s between the bloggers, advertisers and others matters of the certain platform.
Transparency
The funds can easily make transactions in an effective and transparent manner by following up the agreements.
Easy Payments
The different smart contract model will make sure that the tokens are given away to the influencers only when the allotted task is completed.
Flexible
The Gemstra platform nurtures a model that runs completely on performance with ASTRA.
Gemstra Goal
Our goal is to become the de facto platform for businesses and influencers to use to drive sales. We leverage blockchain to store data and democratize the business model - ensuring equity between Businesses (retailers and brands) and Influencers.
In Conclusion, Gemstra provides a service similar to the services provided platform. The main difference is that investment return is much higher thanks to the fact that Gemstra is not limited by Brave browser and rather, This program will be a great thing since it has the main function to eliminate any boundaries that will make the connection and communication between the brand and the influencers bothered.
For more information
Website: https://gemstra.com/
Whitepaper: https://docsend.com/view/xvyqq7a
Bounty0x username: humblemee