As far as I'm concerned and have seen there is essentially no presence of marketers onboarding influencers and businesses. This is a major issue because many people are confused by the blockchain so professionals and brands need help transitioning and rightly so because it can be confusing indeed.
This is just going to be a super basic post as to why this would benefit Steem and other blockchain social media platforms but also offer an invaluable service to people trying to expand their social networks and earn money by doing so. I am putting this out here to see if there are any persons or groups interested in partnering up to try to do this. Now I can and may just end up doing this alone, but I'm sure there are other marketers out there looking to get into this as well. With my call to action stated I'll dive in.
Why Do We Want Influencers And Brands On Steem?
Well, the simple answer is we need them for mass adoption to be a practical reality. Another answer is, many of these brands and influencers ALONE have more people following them than users on Steemit and the Steem blockchain. The longer answer is people trust brands and influencers and we simply need their endorsement to make Steem the next big thing. The average person today trusts an influencer's opinion above most and as we continue onboarding more, we will naturally see more and more start follow.
Why Should They Bother?
Bid bots have introduced the capabilities of advertising where you can more or less earn back your investment and potentially earn a profit on top of that while still getting exposure and awareness. Now this is done via private entities who we have no control over and they don't answer to anyone, but because it's ultimately win-win, why wouldn't companies and influencers get ahead and get on this train? Well there aren't enough people and typically brands only inject themselves into established networks. This is why we have to show them why this makes sense and why they need to indulge it.
What's The Next Step?
First and foremost I'd like to identify marketers and entrepreneurs looking to get into this. I know if we target the right brands and influencers in cryptocurrency, blockchain, and technology, we could really do them justice and make an impact from traditional social onboarding to Steemit. I say those three because a large portion of our users are very tech savvy so brands that fit into the category would fit in well here. After I assemble or don't assemble a team I will be moving forward with trying to get a blockchain social agency in the works