GESE is a community that unites all the people participating in the alcohol market, and the consumers who want to ensure the quality of purchased goods, and local businesses that would like to use the platform for promotion and project financing.
Currently, the alcohol market is experiencing the following ve key problems:
1 Manufacturers lose money because of the spread of counterfeit products;
2 Brands can not eectively promoting their goods due to legislative limitations and low eciency of existing tools;
3 Local vendors are having diculty nding new customers;
4 Manufacturers of craft alcohol cannot attract investment for the implementation of their projects;
5 Consumers are faced with the problem of choosing quality alcohol at convenient locations and at aordable price.
One of the promising areas for using the blockchain technology is the data systematization on the alcohol market. A high rate of counterfeit products forces manufacturers to introduce new methods of protection, and consumers are interested in choosing the best quality product from an affordable selection. Due to its high security, the blockchain technology is ideal for storing information about manufactured goods. Gese is a worldwide database of all alcoholic beverages, built on the basis of the blockchain technology that offers:
● easy product authentication;
● convenient rating of alcoholic beverages that contains information on its availability and pricing;
● selection of goods based on individual preferences;
● blogging system with the ability to earn crypto currency;
● bonuses for environmentally-conscious behavior;
● possibility of promoting alcohol products among the interested audience.
● raising funds for the implementation of projects within the alcohol industry with the help of crowdsale.
Creating the platform, we took into account not only the needs of users, but also the interests of advertisers, alcohol producers and local entrepreneurs. Gese is an ideal platform for promoting alcohol products among the target audience. Advertisers can use a wide range of tools to promote their products and interact with the system users:
- Priority product placement in the lists of recommendations;
- Publication and promotion of posts in blogs;
- Placement of the data on the availability and pricing of alcoholic beverages in local stores, bars and restaurants.
Project technologies and features
All the Gese project participants’ information will be placed within the blockchain. Main features of the chain are high bandwidth and scalability, and ability to work with ‘smart’ contracts.
To this end, an original blockchain has been developed. It works on the basis of the mechanism for achieving the Proof-of-Authority (PoA) consensus. This blockchain has already gained a good reputation on the Graphene platform and within the Steemit community. The PoA algorithm is the refined Proof-Of-Stake consensus mechanism. The network security and availability are supported by validators. This allows to create new blocks at short intervals. The average block generation time is approximately 5 seconds. For the convenience of users, a mobile application will be developed. It replicates the web interface functionality as well as offers additional features:
• definition of geolocation;
• reading of NFC-tags.
When creating the Gese application, we took into account the interests of all industry participants. Craft beer is one of the most promising areas of the alcohol market, interest in which is expected to grow further in the coming years. For local manufacturers, this trend will result not only in sales growth, but also in a tougher competition. The problem that private breweries often face is lacking sufficient marketing budgets, which prevents them from fully accessing traditional advertising channels.
The Gese platform offers small and medium-sized businesses many free channels for product promotion. Each manufacturer gets its own page within the system, allowing users to get familiarized with the full assortment of offered beverage products. Gese offers businesses a number of effective marketing tools:
• Blogs that contain stories and facts about alcohol. Regular publication of interesting posts allows businesses to generate a loyal following and attract consumers interested in unusual types of beer;
• Direct communication with customers through comments and reviews. Availability of feedback mechanisms is known to positively affects brand reputation as it allows consumers to feel that their opinion is important for the beer manufacturer;
• Placement of information about sale points and prices. Potential buyers will not pass by your store: the app will notify them that they can buy delicious craft beer nearby;
• Paid advertisement within the platform — for example, businesses can pay for increasing the priority of their product placement within recommendation lists. This tool increases returns on free promotion and remains affordable for small and medium-sized businesses.
Moreover, entrepreneurs can raise funds for business development with the help of our crowdfunding. Our blockchain ensures high level of financial transparency, thus increasing the user trust for the project. Crowdfunding is an excellent way to attract the target audience: investors involved in financing a local brewery or pub are more likely to become the first clients of the business after its opening.
As a result, manufacturers can conduct an effective advertising campaign within the Gese platform, spending a minimal amount of financial resources. Most of our promotional tools can be used absolutely free of charge. In this case (unlike in the case of using conventional social networks) businesses will receive an influx of quality target audience interested in buying their alcoholic beverages.
For more information you can access the following link :
Whitepaper : https://drive.google.com/file/d/1o44GJwjO-30EJ8VSVUnwKOGaBTe8W0Vm/view
Web : http://gese.io/
ANN Tread : https://bitcointalk.org/index.php?topic=3252688.0
Bounty Tread : https://bitcointalk.org/index.php?topic=3287581.0
Facebook : https://www.facebook.com/gese.io/
Twitter : https://twitter.com/gese_io
Telegram : https://t.me/joinchat/DG3kklKyBH9oHZDful-wfw
Medium : https://medium.com/@geseofficial
GidHub : https://github.com/cromlehg/GeseToken
Author: https://bitcointalk.org/index.php?action=profile;u=1218176