What is Gese?
“The system of protection against counterfeit alcohol Gese” Gese is a unique community of ordinary consumers who want to ensure quality of the purchased goods, local establishments advancing within the platform, and brands that use the platform to get access to their target audience. Gese is a marketing tool that provides reliable statistical data to brands, as well as a social application that allows consumers not only to protect themselves from counterfeit alcohol, but also to earn rewards within the platform.
The Gese blockchain-platform is a worldwide database of all alcoholic beverages, allowing users to quickly select a quality product that matches their taste preferences. Searching for information has never been easier: now, to get a complete product content information, a consumer just needs to place his smartphone over the NFC-label attached to the bottle. Gese will help the consumer make the right choices even before going to the store: the application will recommend alcoholic drinks based on the user’s past preferences, show current reviews and help find the most optimal options from local stores.
The buyer can verify the product authenticity by simply taking the bottle from the counter and placing his smartphone over the NFC-tag. Subsequently, the Gese user will be able to get a reward for writing a review about the purchased beverage and handing over the used packaging at a designated recycling point. Thus, the platform accompanies the buyer not only before, but also after the product purchase, thereby encouraging his activity within the system.
How Does Gese Work?
Like other supply chain control systems based on blockchain, Gese will use tags and blockchain to track the movement of items across the supply chain.
While other systems use QR codes and similar tags, Gese will use NFC tags. These tags will automatically activate your phone from a short distance away. There’s no need to take a picture of the barcode or scan a QR code. You pick up a bottle, hold your phone close to the bottle, and the Gese app will display all relevant information about that item.
The platform is catered towards three broad groups:
Consumers who want to ensure the quality of purchased goods
Local businesses that want to promote their products
Manufacturers seeking direct access to their target audience
For consensus, Gese uses the PoA algorithm, which is a refined proof of stake (PoS) consensus mechanism (or proof of authority).
What Problems Does Gese Seek to Solve?
Gese seeks to solve a number of problems in today’s alcohol industry, including all of the following problems mentioned in the whitepaper:
- Manufacturers have limited ability to effectively advertise their products; in many countries, alcohol advertising is limited or even prohibited, which means manufacturers only have a narrow range of tools to promote their products
- Sellers, including shops, bars, and restaurants, face difficulties in opening a business and attracting new customers; other industries have aggregators that allow targeted sales of items based on geolocation and preferences, but there’s no such tool for the alcohol industry
- Consumers who wish to purchase high quality alcohol face problems with product selection; an inexperienced buyer will have difficulty sorting through a diverse range of goods displayed on the typical store shelf
- Manufacturers are losing money and decaying their brand’s value because of the spread of counterfeit products
Token Details:
- Token GSE
- PreICO Price 1 ETH = 7,857 GSE
- Price 1 ETH = 5,500 GSE
- MVP/Prototype Available
- Platform Ethereum
- Accepting ETH, BTC
- Minimum investment 0.1 ETH
- Soft cap 3,818 ETH
- Hard cap 49,090 ETH
- Country Cyprus
- Whitelist/KYC KYC & Whitelist
Project Team:
Verdict:
The idea of Gese is the direct result of the extensive consumer market research and close, long-term communication with large manufacturers. It has been designed to solve the problem of multi-million losses and remove the threat to the health of consumers. Now, in order to choose an authentic, suitable alcohol, you do not need to take any pictures. The tag itself would activate the phone from a short distance, start the application and issue all the necessary information.
Important links:-
Website: http://gese.io
Whitepapper: https://drive.google.com/file/d/1K031PEchxTf6KDnVQyIWvg-o7Mms5rz9/view
Telegram Group: https://t.me/joinchat/BNnF0VKyBH-YJF1cRMCXFg
Twitter: https://twitter.com/gese_io
Facebook: https://www.facebook.com/gese.io/
ANN: https://bitcointalk.org/index.php?topic=3252688.msg33877610#msg33877610
Bounty: https://bitcointalk.org/index.php?topic=3287581
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=893148