Sometimes the call to action is more important than the action itself.

The people and companies that contribute in a small attempt to make the world a better place should be commended. Even if one doesn't take part oneself it is of little use to criticize their cause when it does no harm.

Approximately 10-20 million tons of plastic land up in the ocean every year. 0.03% (citation needed on that) may sound small but 3 000 000 kgs per year (on the lowest end of the spectrum) does not.

Every small bit done by a collective helps.

To those making the world a better place:

Keep up the great work!