How very true this is. Jefferson spent his own money purchasing a newspaper to slander his political opponents such as John Adams and Alexander Hamilton. Under pseudonym, these brilliant minds referred to each other in the worst form. Hamilton was a monarchist and a philanderer (the first US sex scandal...) and Adams was called a toothless hermaphrodite. Of course, Jefferson's relations with Sally Hemmings provided a lot of fodder for Hamilton's Federalist faction.
It's nothing new. It's just more ubiquitous with the constant messaging pounding our eyes and ears so it appears that we're more divided - which is precisely what major media outlets want.
I wouldn't be the least bit surprised if Mortimer and Randolph Duke were behind the scheme.
RE: The new political divide myth is precisely that