It was launched in the year 1994 and now it’s one of the famous diamond jewellery brands in India. It was the first jewellery brand to be retailed through departmental stores. It is owned by Gitanjali Groups. It sells all types of diamond jewellery including rings, necklace sets, earrings, pendants, bangles, bracelets etc. Its brand ambassador is Bipasha Basu. Its headquarters is located in Mumbai, India.