I had a business plan all ready to go when we published The No-Campfire Girls, and it was, if I do say so myself, fool-proof:
First, we tell everyone half the proceeds to go a good and worthy cause, and that much of the other half go toward advertising that good and worthy cause.
Second, we set the e-book price at only 99 cents and, even better, the print book at just five dollars. Hey, you can find 99 cents in your navel lint collection. (It's up to you to dig it out.) Not only that, but these days 99 cents worth of navel lint is worth five bucks, so there you go.
Third, we spread the word among Girl Scouts, since that good cause was to support a Girl Scout camp. There are about two and a half million Girl Scouts in America today. So the Scouts of Camp Latonka would spread the word about this cool new young adult novel to other Scouts in Missouri, who get the word out through the Midwest, and before you know it I'm on Oprah's book list. No, I have no idea of Oprah was a Girl Scout, but she would know a fun read when she sees one.
I do sneak in a book cover, every now and then.
But speaking of Oprah, the next step would be to have The No-Campfire Girls endorsed by famous Girl Scouts. I may only remember a few Taylor Swift songs, but I know a former Scout when I see one.
By which I mean, I looked it up.
So pretty soon Swift, Gwyneth Paltrow, Susan Lucci, Abigail Breslin, Dionne Warwick, Kattie Couric, Martha Stewart, Mariah Carey ... let me take a breath ... Celine Dion, Dakota Fanning, Barbara Walters, Venus Williams, and my favorite, Sheryl Crow, are all telling their fans, "Buy a book and save a camp!" (trademark pending) ... "Oh, and enjoy reading!"
According to my math, these steps would result in 8,914,976 sales. If every one of those buyers likes the book, that in turn will result in approximately 475 book reviews. Since online publicity depends so much on book reviews these days, that many should result in at least another ten billion sales.
I confess, my calculator app froze up a few steps earlier, so that's some quick and dirty napkin calculations that I had to read off my face in the mirror, after an unfortunate chocolate mishap. But I think it's a fair approximation.
So, Girl Scout Camp Latonka is saved, and I see a book series in my future!
Well, I did. The plan stalled along the way, possibly during the "going viral" stage. Or maybe I should have led with, "It's a fun, story--really it is". But I'm working on it.
And, just in case, I've already got a sequel planned out ... maybe I'll put in a cute puppy.