The Worldwide Internet Landscape
Today, the Internet has become an integral part of the lives of civilized people, and the belief that access to the network is one of civil rights is rooted in society. At the same time, most of the world’s population — more than 4 billion people — still does not have access to the Internet, and the rest are forced to pay for it. The Wi-Fi Global project will expand the coverage of the Internet in the world and provide users with free access to a Wi-Fi network.
Most of the inhabitants of the Earth have unrealized needs due to lack of necessary financial resources and would like to have additional sources of income. We give owners of routers the tool for additional earnings and stimulate the distribution of free Internet. The project Wi-Fi Global is a platform for users of individuals who connect to the Internet through Wi-Fi and advertisers who want to show them ads. Big Data technology collects and analyzes non-personalized data on user activity allowing advertisers to show the most accurate advertising that will have a high conversion.
And the technology of blockchain allows making transactions between the participants of the process quick and cheap, providing mutual guarantees to the parties thanks to smart contracts and providing advertisers with absolutely reliable and transparent information about the conducted advertising campaign. The Wi-Fi Global project creates a worldwide decentralized Wi-Fi network through community efforts, and all participants in this network earn proportionally to the contribution to its development.
Airbnb did not build hotels, but offered everyone a little to be the owner of their own hotel.
Uber did not start a taxi fleet, but suggested that anyone in their spare time earn their own car.
So we will not build hot-spots, but offer router owners to work as telecom operators and secure a passive income.
How It Works?
Operation scheme The Wi-Fi Global platform creates a worldwide decentralized free Wi-Fi network.
There are 3 key links in the chain:
- User is a person who connects to an open network and uses the Internet for free after watching ads.
- The owner of the router — provides access to an open network and earns on advertising.
- Advertiser — broadcasts advertising to its target audience, paying with the owners of routers
When connected to the system, the router starts distributing another network. It is isolated from the home network at the software level, so without the owner’s knowledge, no one can connect to it. The second network becomes public. The load on the router is distributed evenly, the owner can set the parameters suitable for him. When connecting to a public network, users see targeted ads. The income of the owner of the router depends on the quantity and quality of the advertisement viewed. The system analyzes the location, profiles in social networks, search queries and other parameters necessary for advertising targeting. The more solvent the audience is in the public network, the more tokens are charged for viewing ads and, accordingly, the more expensive are the impressions for advertisers. The referral program allows active users to earn a global network by involving new router owners.
Blockchain
All information is stored in the locker and periodically updated. These data can not be lost or faked. Blockchain has become the connecting link of the whole system. Each transaction is serviced by a deal. Deal actually plays the role of an advertising agency. It is necessary to ensure that both sides are confident that the advertising budget will reach its destination and is converted into the planned number of impressions.
Deal
- Takes data generated from advertiser tasks that are on Wi-Fi Global servers.
- Forms an ad campaign in which the advertising settings are already registered.
- Determines the cost of advertising campaigns for each router.
- Determines how the advertising money will be divided by all advertisers selected routers.
- After receipt of the report on the completed advertising campaign in the database, Deal takes the advertiser’s report and the router’s report and makes a new entry in the database about this particular router, fixing that on the X date of the X year the data on the router is updated. The advertiser can see and evaluate the updated data.
- The database hash is written to the host.
One entry in the blockchain contains information about one transaction. Thus, the number of transactions is equal to the number of advertising campaigns. The database contains information on targeting (geo, router coordinates, number of users, age, interests, etc.) for past advertising campaigns and their conversions, systematized in such a way that these materials can be easily found and processed. The database is automatically supplemented and updated with information from new completed advertising campaigns. The hash of the database is tied to each router and guarantees to the advertiser that he receives up-to-date and honest information on the conversion of the conducted advertising campaigns. The advertiser sees this in the graphical interface, where he chooses the settings and parameters of his advertising campaign.
Scalability
The operations are processed in the technology of the blockchain system by the data centers of the project — this is a distributed network that will be available to our partners. Confirmation of the transaction will be carried out between several NODs, which greatly accelerates the processing. The system is designed to process dozens of transactions (= advertising campaigns) per second. With the simultaneous launch of a large number of small advertising campaigns, there may be delays of several hours. However, in this scheme it can be neglected — for example, advertising agencies often draw up documents within a few weeks.
Their team already has implemented projects in the field of Wi-Fi hotspots and advertising in Wi-Fi networks. We analyzed the existing business models and realized that thanks to the technology of blockchain it is possible to create a global decentralized Wi-Fi network and make it free for users at the expense of advertisers. Just now television works; the only difference is that it is enough for us to show a short and unobtrusive advertisement when connecting to the network in order to recoup costs and make a profit.
More information about Wi-fi Global and their highly dynamic team, visit their website at https://wi-fi.global/.
See their whitepaper at https://wi-fi.global/whitepaper.pdf.