The notion of gold being a good investment. When growing up, loads of elders fed me this crap about gold being a good investment alternative to realty or equity. Now that I understand these terms better, I say it's total BS. Gold ETF/ biscuits may be a good investment but Indians predominantly buy gold Jewellery. Gold ornaments have higher depreciation value and the re sale rate is always low, resulting in nobody selling them in the first place !