I feel your pain. Unfortunately, this is what happens when you don't break these big companies up. What happened to competing OS in the 80s before is the same as what's happening now to social media. Facebook, Twitter, YouTube + Google hold too much power at this point in the history of the internet. They have no real competitors, and can pretty much do as they please. Whatever competing entities that do get some traction end up getting bought by one of these giants. See WhatsApp.