What traits Google is looking for?
- Behavior - cognitive and solidity
- Role related knowledge
- Leadership - enthusiasm, positivity
- Googleness - Out of work activities
For hiring Sales manager
- management of pipeline with courage
- do know industry they are working in
- digital knowledge
To be success in sales, preparation is critical piece.
Strategy for different type of people
- Blue: number first, evidence based thinking → accountant
- Red: driver want to get things done → CEO
- Green: relationship oriented → small talk like “How’s your kids?” will be effective
- Yellow: sunshine gold (friend of everyone) → very talkative and easier than all above types.
Effective way of commutation can be different.
- auditory: talk
- visual: draw pictures
- kinesthetic: learn by doing. ex. how did you doing?
Generation Bias
- Baby boomers: 50s-mid 60s, they were easy to find job, growth focused
If you are working hard, good thing will happen. (ex. 9 steps to succeed)
- Gen X: mid 60s-80s, they used to spend time alone since both parents got a job, more independent.
If you can figure it out, good thing will happen
- Millennial: 18-34 years old, good thing comes quick and there is easy way to make money.
Google is so lucky to have you!
Where do you spend if you were given $10,000 tax-free fund?
Behavioral Economics
- Powerful language: a lot of hedge can be a sign of non confident.
- Strategic Eye Contact:
- Leveraging Silence: give a time to remember/think
Data is required (where Google can make difference)
Pitch based on data can have more power. Above chart shows you need to prepare marketing expense based on season.
