1-Parle-G: The journey of a biscuit for masses....
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Advertising & Marketing
Parle-G: The journey of a biscuit for masses
30 Oct 2013, 12:10 PM IST
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Parle-G: The journey of a biscuit for masses
Parle-G: The journey of a biscuit for masses
1/10
Text: Shephali Bhatt, ET Bureau
It has saved many hungry souls, old and young, at noon or midnight. It has been a loyal companion to cutting chai for decades.
Whether you are looking for a nutritional substitute or just something to munch after a long day of work or study, Parle-G is a brand built for the masses.
And with 70% market share one can't argue with that.
ET presents the journey of a biscuit:
3-Advertising...
5GET LATEST NEWS AND MARKET ALERTS! GET ALERTNO THANKS
SENSEX
38285.757.00 (0.02%)NIFTY 50
11570.9019.15 (0.17%)GOLD
29616.0119.0 (0.4%)USD/INR
69.820.00 (0%)
Advertising & Marketing
Parle-G: The journey of a biscuit for masses
30 Oct 2013, 12:10 PM IST
Whatsapp
Facebook
Twitter
LinkedIn
gplus
email
Save
Parle-G: The journey of a biscuit for masses
Parle-G: The journey of a biscuit for masses
1/10
Text: Shephali Bhatt, ET Bureau
It has saved many hungry souls, old and young, at noon or midnight. It has been a loyal companion to cutting chai for decades.
Whether you are looking for a nutritional substitute or just something to munch after a long day of work or study, Parle-G is a brand built for the masses.
And with 70% market share one can't argue with that.
ET presents the journey of a biscuit:
Who's that girl?
Who's that girl?
2/10
She is Neeru Deshpandey from Nagpur, if you believe a post on Quora where a user has raised a question on the identity of the evergreen Parle-G kid.
The anonymous post adds that the picture was clicked when she was 4 years 3 months old. Then there's another source, Parle-G's Wikipedia page that comes up with the name 'Gunjan Gundaniya'.
Finally, Mayank Shah, group product manager at Parle Products, puts all the folklore to rest and reveals: It's actually an illustration by an Everest creative back in the 60s.
People have created their own stories about the kid being a girl and assigned names of their own accord and others just caught onto them, a lethal combination of rumour and grapevine.
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