GoPro is reinventing itself in an announcement couple weeks ago, far more exciting that that of Apple's.
They're announcing a new line of more affordable GoPros - including a GoPro 5 which features better video quality, touch screen and a built in waterproof shell so you don't need to buy an extra case.
In addition, they announced the classic incremental improvements in the GoPro session etc along with new software to edit videos on your phone/computer.
MOST importantly, GoPro announced the GoPro Karma, their debut drone. This little thing can fit easily in your backpack and serve as a separate GoPro camera if you un-attach the camera!
Check out the 55 second video here!