To many this may seem like a stupid thing to get excited over or even buy in the first place... To others, like myself, a bag be almost an extension of ones self...
The exciting thing about the bag on the left is that it actually has less of something than the one on the right! It doesn't have MOLLE webbing on the front and sides. To me this makes the bag seem less "tactical" and therefore standout less in public.
MOLLE webbing is very functional when on certain gear like body armor and the like, on a bag that I use for school and commuting it's relatively unnecessary.
GORUCK finally did another run without the front and side webbing and I finally got my order in!
I think this is one of the best backpacks ever designed. It's a bit modern art, but super functional and tough.
Throw in the added bonus that Goruck just said they plan to raise prices on their bags and I'd say it's a pretty decent investment that will serve me for many years to come!