The movie, The Fountainhead, is about an architect named Howard Roark that had entrepreneurial ideas and concepts about how building should be designed. These designs that he created had everyone wanting him to fall short and fail. He constantly had people telling him to compromise with the way buildings were being built at this time, but he never gave in and continued to support his own idea. After meeting and falling in love with Dominique, he ends and leaves the whole relationship as he gets an opportunity to construct the innovated building designs that he dedicated his whole life to. As Roark is beginning to have some success, a man by the name of Gail Wynand who was the owner of, The Banner, which conducted a campaign against Roark’s designs. As the movie goes on it is evident that Wynand turns out to be one of Howard Roark’s biggest supporters. Why this is entrepreneurial is for the fact that Howard Roark never gave up on his dream and never let anyone walk on top of him. He took criticism all of his life and never took anything said about him to heart. Why this is also entrepreneurial is because he innovated the way people saw designs of building instead of following every other architect designs. Another point to this being entrepreneurial is the fact that he had cheaper and more efficient ways in building his designs. What I found to be interesting during this movie is when Gail Wynand went back on supporting Howard Roark and started publicly talking bad about his designs. This was interesting because Wynand was so convinced that no one would support this idea to where he shifted his own beliefs based on money and wealth. This aspect of entrepreneurship affects society by showing crazy designs of buildings that the public has never seen before, making consumers concerned about its safety and many other issues. Thus, decreasing demand earlier on overall for a building out of the ordinary. This makes for society to be skeptical and almost scared of these designs as its completely different from any other building. Society as a whole stifle this aspect of entrepreneurship by not supporting Howard Roark at all. Although he had his few supporters, the minute Wynand started supporting Roark on The Banner, people quit the newspaper company, would tear up newspapers, and all go against Howard and his designs. The interaction between this aspect of entrepreneurship and society is that during this time many people were not used to seeing these designs and liked to stay with modern times but with companies coming to Roark to build top of the line buildings, it made for an increase in demand for his designs. The interaction after exposing the other companies for stealing his idea made for him to also have a competitive advantage at this stage in his idea, considering that it shows bigger companies wanting to use his designs for their own projects. Which can show society that his innovations were the future of the United States and that demand for these designs will continue to increase as time goes on.
