To begin, like many, I was guilty of catching Preston Tucker's dreams. His ideas were just so dang good that it hurt to see him and his team miss out on what they had worked so hard for (financially). Now, it would be natural to blame it on the greed of "The Big Three"; however the most interesting aspect of entrepreneurship I took away from the movie was that an idea is only as good as it's implementation. From the start, entrepreneur Preston Tucker had a brilliant idea for a new automobile. His idea was made up of several innovations that were well ahead of their time. The idea brought so much attention that he found himself negotiating business before he even had a car to show for. Consequently, he found himself chasing deadlines and searching desperately for capital. Because of this, he unknowingly gave up his ownership to his key investor and found himself fighting for his company while on trial for fraud. Tucker was found not guilty and the company was closed forever. Though many failed ventures are not as popular as this one, it is still very common for entrepreneurs to miss out on revenue because of poor implementation.
Moreover, I find this aspect so interesting because a lot of people look at a successful entrepreneur as if he/she just got lucky. They assume that they just happened to come upon a great idea at the right time with a demanding market. When in reality, every successful entrepreneur had a successful implementation. It wasn't the idea that made them the money, but their actions that they made informing and delivering their idea to the consumer. For instance, Tucker had an idea for a better car, in a post-war economy with high demand. The only thing he needed was a sufficient implementation. Unfortunately, he got too far ahead of himself and neglected the most important aspects of it all: time and money. Tucker's eager spirit and lack of capital would ultimately cost him his idea and dream.
Finally, this aspect of entrepreneurship is the most important part of the business venture. Naturally, it affects society because the consumers are directly involved with the entrepreneur's implementation. Contrary to Tucker's story, most entrepreneurial ideas are not as famous as the implementation. Instead, society is targeted with the efforts from the entrepreneur to buy their product or service, and by this time, they are selling the finished idea. So, society supports this aspect because they buy finished products and services; not ideas. Referring back to our class discussions, in order for them to buy it, they must be informed about the product and convinced that it is valuable. That is where the entrepreneur has to implement their idea. The actions they take following the idea will be the deciding factor in whether or not their business is successful. The interaction between this aspect and society is a strong relationship. Society relies on the implementation of the idea in order to buy it, whereas the entrepreneur depends on society choose or value their implementation.