10 impotent think is very important for a graphic designer.
#1. Use a Visual Double Entente..
#2. Color is Vitally Important
#3. Avoid the Cliche.
#4. Make it Ownarable.
#5. Everybody Loves Custom Type.
#6. Keep it Simple Stupid.
#7. Consider Proportion & Symmetry.
#8. Think About Negative Space.
#9. Passive vs. Active.
#10. Know What it Means.