Why do consumers participate in 'green' programs?

From MICHIGAN STATE UNIVERSITY From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan State University researcher. Doing good makes customers feel good, and that “warm glow” shapes opinion, said Tomas Hult, Byington Endowed Chair and professor…Continue Reading

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