Welcome to the 8th installment of Gridcoin Advertising series! As the Gridcoin community continues to grow rapidly (22 new solo miners just today), marketing, advertising and design are becoming more and more important. Let's begin with a very a short intro for our new members: we are advertising Gridcoin through Google AdWords. Go to Google, search for BOINC and a Gridcoin ad should appear on the top or on the bottom of the first search page (sometimes on the page no. 2). It looks something like this:
Such ads are yielding better results every day! Bounce rate has been steadily decreasing - it was at 82% four months ago, 76% two months ago and now it's at 71.28% (all screenshots show data for the last 7 days):
Our top ads are yielding very high click-through rates (CTR), approaching 10%:
Google is rating our BOINC-related ads as 'above average' (total score 8/10) on two metrics:
List of most popular search-terms (phrases which are yielding most clicks):
Currently, we are spending 5 USD per day on these ads (10 USD in total for all ads displayed through AdWords, like on BOINCstats, Free-DC, coinmarketcap, coindesk, themerkle etc).
I propose to increase our total AdWords budget to 20 USD per day which would allow us to spend at least around 15 USD per day for BOINC-related Google searches and greatly expand the reach of our ads. Here is an estimate from Google, what could we get from this campaign with an increased budget:
Google estimates 298 clicks per week with a daily budget of 9.6 USD. With 15 USD per day, my estimate is that our cost-per-click would stay around 23-24 cents, good enough for about 62 clicks per day or 434 per week. Of course, an official vote will be necessary (since I am getting refunded from the Foundation for this expenses) but I would like to get some opinions first - we now have plenty of marketing guys on board, who are most likely more proficient with AdWords than me.