Yes, your hairstyle can influence your brand.
A hairstyle can lead to an impression regarding your intelligence, self-assurance, and personality. It is important that you select a hairstyle that is consistent with the brand you are aiming to project. Dr. Marianne LaFrance of Yale University led the “First Impressions and Hair Impressions” study to determine the effect hairstyle has on first impressions. The study confirmed that a hairstyle is a primary factor in the first impression you make, more so than facial features. When someone first sees you, they form an impression based on your hairstyle. How does your hairstyle brand you? Are you confident? Are you seen as intelligent? Sexy? All brawn and no brains?
Sexy Versus Intelligent Hairstyles for Women
It seems that some hairstyles increase a woman’s perceived sexiness while at the same time diminish a woman’s perceived intelligence. The reverse is also true, demonstrating that these qualities are in opposition. In other words, hairstyles that are not perceived as sexy tend to give the impression of higher intelligence.
Women with Short and Sassy Hair
The study indicated that women with short, tousled hairstyles are viewed as highly confident, outgoing, and successful.
Women with Medium to Long Hair
Women with long, straight, blond hairstyles are perceived as sexy and affluent. Shorten that hair to a medium length, a sporty or casual style, and a darker shade and a different impression is formed. Those women with the medium, casually-styled hair are considered more intelligent and good-natured.
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