Zuckerberg fighting to save Facebook
If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies.
When Google (GOOGL) launched Google Plus, a rival social network, Zuckerberg put Facebook (FB) in a state of "lockdown" and informed employees that "Carthage must be destroyed," according to one tell-all book from a former employee.
After Snapchat (SNAP) began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.
Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience.