Thanks to great companies as Twitter, Instagram and Facebook, the Hashtag (#) has made it through the tough chain of acceptance and become the new norm for linkage, expression and even the aggregation of data. My personal favorite tool in hashtagging is the #tagboard, which was introduced to me during the START Summit at the University of St. Gallen in March 2015. With this application it is possible to show all the most recent uses of the hashtag over all social platforms in one frame on any website, which is a form of the aggregation is was referring to.
https://twitter.com/tagboard/status/587970720900210688
- tagboard
In the tweet above you see the most recent use of the wonderful API economy, to empower the hashtag even more. Hootsuite is a planning tool that can be used to plan social media campaigns, which is pre-hashtag, whereas #tagboard is post-hashtag. Lastly, if you haven’t done so yet, I suggest you take a look at either Periscope or Meerkat (no, I’m not entering the debate of which one is better). You will find that they utilize the hashtag as their primary search function, enabling users to find the right live video streams on Twitter.