How did you first hear about Steemit?

I am having trouble getting my friends and family to join. I ask my colleagues at work and none of them have heard of it, even the people who I consider to be techy. I'm in the USA (California) and for some reason, we don't have a ton of people on Steemit.

Maybe you can help?

How did you guys get involved?

What was it that finally got you to join Steemit?

I'm trying to recruit my friends and family to join and maybe your comments can help give me good ideas. !