The harder you try to give without expecting the harder it gets. It should come naturally. And that only happens when we are aware of who we are and who the other is. We all can give without expecting anything in return but we are all accustomed to what 'normal' is and how we should behave in this world. If only we were taught how to know who we are deep down in school.
You want to see a change in someone or in the world? Always start with yourself. Realize who are you, take the journey into self-realization and you will give and give because you will be filled of love from within. Because love is a state of mind, not something that we achieved externally but rather internally! :)
RE: HOW CAN I BE OF GENUINE SERVICE