"and even then half of the time they're thinking of the game platform."

You are so right about that one. Every time I talk to someone new about Steem, I always need to say "Steem is not Steam the gaming platform, Steem is a cryptocurrency, but you can also play games on Steem" People get confused, which always brings me to curse the names of dan and ned for naming Steem STEEM! WHY name a coin like the most popular gaming platform?!??!