Marketing roles can not be overemphasize, marketing is one of the crucial key in business, and every entities Be it public or private should take cognisance measures in adopting it. That is to say that, companies who do not draw their marketing scheme very well, will be having difficulties in terms of making goods in the right proportion.
Therefore, it is necessary to have a good marketing expert who takes charge and control all the marketing activities in the organization and see it convert the expected results.
What is marketing?
Marketing is the anticipating, classifying and satisfying a consumer at a profit.The role of marketing is not just about making goods and services get to the final consumers but it also entails, the needs and wants of a consumer being satisfied, the price of the product being the right price and make the use of the right channel, in sending information to the target audience.
That is why we have consumer's right in marketing (consumerism) : This stipulated that, the right of consumers should be well guarantee in marketing. That customers interest should always comes first and not abolished of any kind. Also, that the consumer's are always right in all the do and should always be satisfied in every products they purchase.
What is Market?
Many at times, we mostly misinterpret the concept of marketing with that of market, but the two concepts are different because, market is the link, the relationship, the Nexus between a buyer and a seller, some people believe market to be a place but this is wrong because market can take place anywhere, and at any point in time. While, marketing is the process of making the goods get to the final consumers. In other word, market is an acts while, marketing is a process, that is why, marketing is defined as the anticipating, classifying and satisfying a consumers at a Profit.
Now, we see that satisfaction always surface, that is to say that, if consumers are not satisfied, marketing has not taken place, consumers satisfaction are the aims of marketing.