© photo by Daniele Mascolo/PhotoViews
AC Milan and BitMEX, one of the world's leading crypto derivatives platforms, are pleased to announce a multi-year partnership that sees BitMEX become the first Official Sleeve Partner and Official Cryptocurrency Trading Partner of the Rossoneri.
As part of the partnership, the BitMEX brand will be visible on the sleeve of the men's and women's team's official uniforms in all competitions, including the UEFA Champions League, and on the sleeve of the Rossoneri's eSports team, AQM, marking another first for the Club.
The partnership with AC Milan marks BitMEX's debut in the world of soccer and eSports. BitMEX is an iconic brand operating in the cryptocurrency industry, best known for inventing the Perpetual Swap, the most traded crypto derivative of all time. BitMEX has an ambitious development plan beyond derivatives that aims to offer a wide range of cryptocurrency products and services.
While AC Milan represents an iconic soccer team with a solid reputation and a strong ability to reinterpret itself for an increasingly modern and international audience, BitMEX aims to reshape the modern digital financial system to make it more inclusive and enabling. The two brands will focus on innovation, progress and inclusion, the cornerstones of this partnership.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said, "We are delighted to welcome BitMEX to the Rossoneri family as Principal Partner and, for the first time ever, as sleeve sponsor of the men's and women's team and AQM, our eSports team. Our Rossoneri jersey is not just something our players wear on the pitch, it represents who we are and embodies the passion of the more than 500 million Milan fans around the world. This is truly an exciting partnership and the beginning of a great journey for both brands and our fans."
Alexander Höptner, CEO of BitMEX, commented, "Our partnership with AC Milan symbolizes an exciting new chapter for BitMEX in the journey we have undertaken to significantly increase brand awareness and expand awareness of the world of cryptocurrency. AC Milan today is one of the most progressive soccer teams in the world and, in addition to its iconic soccer history, boasts extraordinary reach and engagement with fans around the world. Since our first meetings with the club, we have felt at home and we can't wait to start interacting with the global Rossoneri family."
The collaboration between AC Milan and BitMEX will offer the international Rossoneri fanbase access to the increasingly popular world of cryptocurrency, including exclusive offers for registered Rossoneri fans, through a trusted brand, while also enabling BitMEX to expand digital financial literacy. BitMEX users and business partners will also gain exclusive access to the iconic AC Milan brand through unique experiences.
The BitMEX logo will make its debut on the club's jersey on August 23, when AC Milan faces Sampdoria in Genoa in the first day of Serie A 2021/22. The logo will then make its debut at the San Siro in front of the Rossoneri fans on the second day of Serie A in late August against Cagliari.
Milan News
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