I've been saying the same thing. I couldn't even come up with a name worse than 'Hive'.
imo it's a symptom of a deeper issue though:
Our whales are boomers. Calcified. Greedy. Lazy.
Totally out of touch, deciding stuff in back rooms, incapable of admitting any failures.
I'll ride this out, keep my stake, but I have already written all this off as a loss.
...financially, that is; I had a good time, met cool people and learned a lot.
We'd need to fork and start from scratch, fork out the whales.
RE: The Slow Death Spiral Has a Root Cause: The Name "Hive"