I think it's important to understand that:
This is not a new game mode. This is a format for Ranked Play. Ranked Play is the game mode.
The primary goal and purpose for the new format is absolutely without a doubt the onboarding of new players. Yes, the new format can be enjoyed by others for a wide variety of purposes, but the top priority and function of its design is to give new players a simple, easy, and intuitive entry point into Ranked Play.
The new format is intentionally limited in gameplay for the reason stated above.
The new format is a stepping stone--not the final destination. It is not intended for anyone to stay in the new format indefinitely. They are welcome to stay if they want, but the point of the format is to eventually advance to new formats or game modes.
Having said all that, it is clear to me that players really want what "Frontier" represents. I'm just not certain that this format is that "thing". But it does have me pondering what WOULD be worthy of the name "Frontier". Dave has these ideas which he has code named "Launchpad". And given some time and further collaboration with the community, I bet we could come up with something pretty cool to dub "Frontier", which truly embodies the concepts that players want to champion.
I guess what I'm saying is that even if Frontier loses the vote, I still see value in getting it into the game somehow. I do think it's a cool idea.
RE: Which name best represents our new 100% free-to-play format?