Vertical integration can be a very powerful business move. Celebrities and influencers are often promoting some product. Vertical integration allows them to keep the profits from the product while marketing the product for free. The problem here is that creating a strong product is a very difficult task. Even when a product is good enough, the price might not be worth it compared to what you can directly import from China.
The Next Level of Dropshipping
Many of these products seem to be white label products. In some cases it does not even look like the celebrity is taking the business side seriously or spend any time on it. The premiums they charge is higher than most dropshippers and they likely spend much lower effort on the product. In other words, celebrity products are often a fancy way of dropshipping that only famous people are capable of pulling off.
