我想，會踏入 Hive 這個平台的朋友，除了對加密虛擬貨幣有興趣之外，應該也對投資理財感興趣，官方的文宣上提到，金融博覽會是傳統金融業（銀行、保險、證券等）與金融科技（FinTech）結合的盛會，展示數位化、普惠金融、永續金融等趨勢，抱著活到老、學到老的態度，我很早就計畫今年要去金融博覽會逛逛。
走進金融博覽會後，可能是因為週末，人潮來來往往，西裝筆挺的專業人士、背著帆布包的年輕學生、手拿資料袋的投資客，各自帶著不同目的，匯聚在這裡，博覽會的攤位大多是各大金控公司擺設的，大公司的攤位設計穩重，強調信任與安全，牆面上掛著長期績效與品牌歷史，新創攤位則色彩鮮明，螢幕不斷播放動畫，介紹區塊鏈、AI 理財顧問與無現金支付等新趨勢。
不過，據我觀察，其實還有不少民眾，是專門來薅羊毛，為了吸引民眾了解金融商品，特地準備好禮大放送，有些攤位會設計闖關遊戲，只要完成任務就可以拿到獎品，我看到不少人拿著各式各樣的獎品，如手提袋、便條紙、證件夾、筆記本、資料夾等，還有攤位的打卡禮品是咖啡或爆米花，還有幾個表演舞台，活動時間時會有年輕女孩表演熱舞，整個展場好像一個大型遊樂園。
離開展場時，我手中的手提袋也是沉甸甸的，然而，腦中卻比來時更清醒，這趟漫遊金融博覽會，沒有讓我立刻找到致富捷徑，卻讓我更清楚自己的風險承受度與未來想要的生活樣貌，或許，真正的收穫，不在於投資哪一檔商品，而是在理解之後，做出更適合自己的選擇。
I think that people who choose to join the Hive platform, besides being interested in crypto, are probably also interested in investing and personal finance. According to the official promotion, the Financial Expo is a big event that brings together traditional financial institutions—like banks, insurance companies, and securities firms—with FinTech. It showcases trends such as digitalization, inclusive finance, and sustainable finance. With a “you’re never too old to learn” mindset, I had planned early on to visit the Financial Expo this year.
After walking into the expo, maybe because it was the weekend, the place was packed with people. There were well-dressed professionals in suits, young students carrying canvas tote bags, and investors holding stacks of brochures. Everyone came with a different purpose, but all gathered in the same space. Most of the booths were set up by major financial holding companies. The big corporations had more conservative designs, emphasizing trust and security, with long-term performance records and brand history displayed on the walls. In contrast, startup booths were colorful and eye-catching, with screens constantly playing animations introducing new trends like blockchain, AI-powered financial advisors, and cashless payments.
That said, from what I observed, quite a few visitors were actually there just to grab freebies. To attract people to learn about their financial products, many booths prepared generous giveaways. Some even designed little challenge games—complete the tasks and you’d get a prize. I saw plenty of people carrying all kinds of items, like tote bags, sticky notes, badge holders, pens, notebooks, and folders. Some booths offered coffee or popcorn as check-in rewards, and there were also a few performance stages where young dancers put on energetic shows at scheduled times. The whole venue felt more like a giant amusement park than a serious financial exhibition.
By the time I left the expo, my tote bag was heavy, but my mind felt clearer than when I arrived. This stroll through the Financial Expo didn’t help me discover a shortcut to getting rich, but it did help me better understand my own risk tolerance and the kind of life I want in the future. Maybe the real takeaway isn’t about which product to invest in, but about making choices that truly suit you—after you’ve taken the time to understand them.