《The Apprentice》中任务二：为 Marquis 私人飞机卡设计宣传方案
女队先对接客户决策层，明确其 “突破行业同质化” 的核心需求，以情感化、艺术化的创意方案突出高端生活方式属性，提案呈现也贴合品牌调性；男队未做深度需求调研，沿用行业 “便捷高效” 的传统宣传思路，方案缺乏差异化记忆点，最终女队获胜。
特朗普的点评：“不与决策人沟通，需求判断就失去依据，再完善的执行也无意义”，点出需求洞察的重要性；他强调 “私人飞机的核心价值是高端生活方式，而非单纯交通工具”，直指男队定位偏差；同时明确 “商业竞争中，平庸比失误更致命，提案的核心是帮客户脱颖而出”。
这集的商业启示清晰明了：一是对接客户需挖掘深层需求，而非仅满足表面任务；二是高端品牌竞争的关键是差异化，同质化难以建立优势；三是团队协作应先明确战略方向，再推进执行，精准发力远比盲目努力更有效。
Task 2 in The Apprentice was to create a promotion plan for Marquis Jet Card.
The women’s team first talked to the client’s decision-makers. They identified the client’s main need: to stand out from other companies in the industry. They created an emotional and artistic plan that highlighted a high-end lifestyle, and their presentation matched the brand’s style. On the other hand, the men’s team did not conduct in-depth research on the client’s needs. They used the common "convenient and efficient" promotional approach typical in the industry. Their plan was not distinctive and easy to forget. Finally, the women’s team won.
Trump’s comments were right to the point: "If you don’t talk to decision-makers, you can’t judge the needs correctly. Even if you do the work perfectly, it’s useless." This shows how important it is to understand the client’s needs. He also said, "A private jet sells a high-end lifestyle, not just a way to travel." This pointed out the men’s team’s mistake in positioning. He added, "In business competition, being ordinary is more dangerous than making mistakes. The main goal of a plan is to help the client stand out, not just avoid mistakes."
The business lessons from this episode are clear:
1，When working with clients, find out their real needs instead of just completing basic tasks.
2，For high-end brands, being different is key to success. Being the same as others makes it hard to achieve success.
3，For teamwork, make sure the strategy is clear first, then start working. Working in the right direction is much better than working hard without a clear goal.