As a frequent and ardent member of the Twitter community, I have experienced ways blogs and advertisements are promoted to gain audience. Some ways include:
Opening a Twitter account for that purpose which is to promote the hive blog Naija on Twitter.
Thus, creating contents that promotes creative and attractive headlines on hives to catch the public attention
Another way is, continual tweeting with hash tags to make the blog popular and tagging current and marketable influences to help with promotions.
OTHER means includes Twitter ads or Twitter polls, I remember engaging in several Twitter polls, they seem interesting to be part of. Also, the use of images that portray the hive blog and witnesses to that account.
Hashtags could include #hivenaija #hiveblog #naijaonhives #naijavibesonhives etc.
However, all these are non-achievable if the team effort is a failure... Trust me 😐
Thank you.