I can definitely get behind some kind of rebranding... and perhaps it can be something in conjunction with Magi.

Maybe even just a partial rebrand, where "Hive" becomes "HiveSocial" which at least includes some hint at what happens here.

But I have some hesistations here.

While we stand behind the idea that decentralization is the solution to many of the world's problems, decentralization actually becomes a problem in the context of building brand identity: We have Hive.blog, and we have PeakD, and we have Ecency, and we have Inleo and all manners of different front ends, all with their own unique names... which basically all serve to fragment or dilute the impact of a name.

And I'm not sure that can be overcome, at scale.

But I'm voting in favor of this rebrand proposal, at least as a mechanism to keep the discussion ongoing.