I agree. But it needs more than that, because in my experience when we got the attention of people it turned out to be too difficult to get into for the normies, and too isolated from the rest of crypto for the people already into crypto.

The interest was there tho. People likes the concept.

We also need to do better with the policing of the creators. One thing is to prevent exploits, another thing is to bully honest creators and call them plagiarists just for using academic sources (I've seen teachers and scientists bullied away just because their content has sources that are actually properly used for that kind of content) all that even after an active effort from the community to bring people from universities! it's crazy.

I've seen many times how people gets here but then runs away from the culture.

So yeah, the brand is a big piece on why Hive has been hard to sell, you say "Hive" and people thinks "Hivework? where you do tasks to get paid?", but it's not the sole issue.