In case you want to do it, expect its pain in the ass and people dont understand or value what you do.
Is like selling a 90 years old business owner a website + SEO ranlings.
And if you want to do it right, read all blackhat marketing/ SEO stuff + algo abuse first to see how it really works.
From here go whitehat. This is more or less evergreen marketing and works in a long run. But remember people hate you and know everything better. We had some really good SEO/ Online marketing / Affiliate marketing people on hive.
They all mentioned it over the years again and again. Most did leave hive.
RE: Support for Hive Rebrand (In Principle)