The World Of The Serum

If you’re a night owl like myself or perhaps runs on a very little sleep, eye serum might be a great additional skin care routine to add. But even if you’re not, there are some reasons why eye serum is also a great addition to your skin care routine such as anti-aging prevention where it also shows around the eyes. In the past, I was using an eye serum from a local brand called Viva. There weren’t a lot in the market and mostly the expensive ones but recently with skincare business thriving and booming, a lot of brands started launching their eye serum just like “ The originote”, a local brand that has the look of the global brand “ The Ordinary”. Today I’ll be talking about two local Indonesian brands that have the premium look while also focusing on affordability.

The originote

The originote started out back in 2022 as a skincare brand focusing on affordability as well as reaching the teenage to adult demographic. They have a lot of skin care products with the minimalist look, exactly similar to the Ordinary. But their Eye serum truly caught my attention with its ingredients and the benefits it tries to offer. Cited from their website, basically it promises to lighten dark circles, and reduce puffiness as well as moisturizing eyes. For my personal use, it works pretty well with reducing puffiness and . I don’t expect this product to completely lighten the dark circles but it is always nice to go out with my eyes feeling so cool and refreshed. Compared to viva that I tried before, this product gives me more result. That being said, the price difference are also a little high which could be the reason why The originote works better than Viva. It’s also pretty slim and portable, so I bring them even when I am going out. It’s just that if I were to travel far and for a long time, I need to stock up more than one tube.

Azarine

Another one of the local skin care brands that I am trying is Azarine. I tried their sunscreen and it was really light and I love it. At first, I was skeptical of this brand but after doing some research, they have been around in the industry and only recently they received spotlight. The brand ambassador is Lee Min Ho and that’s not a cheap marketing budget. They also continuously pour down on A-list groups like Red velvet. I suppose this helps with the brand awareness and how people feel a lot more “trust” in their product. Quality wise, I mean it is not bad and I personally love their sunscreen. It’s only this month I tried their serum because I finished my somethic and wanted to venture to more affordable options.

My verdict...

I have not finished the 30-days of the serum but I like how light it feels more than somethinc. It is also quite affordable more than somethinc. I tried their pore tighterning and Oil contorl serum. They use centella asiatica extract in their serum and use more natural resources compared to somethinc that even I have to google for each of its ingredients. So, maybe it’ll take a lot more for it to take into effect but I definitely would opt for more natural ingredients than chemical ones.
Both brands I tried have their own focuses too. For example, The originote focuses on skin and facial care without launching their makeup line but Azarine has their makeup line too. Azarine also uses more natural resources and properly writes the ingredients on their website but it was not the case with The originote. So, somehow that speaks volume to me and down the line, had it not been because of their eye serum, I would avoid the originote.

I typically don’t switch brands too often but so far, I have no issues using these brands and most likely will try more of their products and their face and skin care products.