100% they discovered during the Travon Martin thing that they could make profit and get a lot of clicks and viewers by openly promoting racial animus. If you look at the chart of rates of racial harmony they peaked right about the time Obama was elected and then started to free fall with the Martin case and then got worse with every racial incident they manufactured. To be fair though a certain 2% minority has always had control of Hollywood as long as it has been a thing. Look at how every show and commercial is chock full of homosexuals and miscegenation, it's not an accident. The goal is to eliminate white people entirely and destroy America.