While the list of major Western companies and brands that have suspended operations in Russia is growing, there remain a lot of companies in the Russian market that lag behind, seek loopholes, or take no action at all. Those companies continue to feed into the Russian economy and sponsor the war. However, consumers can help as they have a choice to continue purchasing the products from such companies or change for the alternatives. In this interview, Michael Podolsky and Dmitry Abramson discuss how consumers can make a change and help stop the war.