Good that you brought this up. I have been pretty much vocal about investing in Hive marketing stuff rather than funding people for something that I believe is not adding much value to Hive.
Users should have a platform where they can voice their concerns and suggestions.

I did discuss that Hive car rally thing which to me was not a smart move as we have to choose the right place where we need to promote this platform.
Anyhow, being someone having been involved in so many things for more than a decade now and with a business studies background, let me know how may I be of some help to you for the betterment of this platform.