From Detroit to Silicon Valley, CEOs are sounding alarms about shrinking profit margins, higher import costs, and a coming “profit squeeze” triggered by Donald Trump’s sweeping tariffs.
Goldman Sachs even estimates that U.S. firms are absorbing nearly three-fifths of the tariff costs
But here’s the uncomfortable truth few in the boardroom want to admit, maybe tariffs aren’t the problem. Maybe they’re just the mirror.
For decades, American companies have built empires on the back of fragile global supply chains, ultra-cheap labor in Asia, and a “just-in-time” model that looks efficient on paper but collapses under real geopolitical stress.
The tariffs haven’t created this vulnerability they might have exposed it.
Take Nike, for instance. The sportswear giant has long outsourced its production to factories in Vietnam, Indonesia, and China, where labor costs are a fraction of those in the United States. This strategy helped the company enjoy margins north of 40% in its best years. But when tariffs slap an extra 20–30% on those imports, suddenly the model doesn’t look so clever.
The same story repeats with automakers. General Motors, once the pride of American industry, shifted major parts of its supply chain offshore. Now, the very policies meant to “reshore” U.S. manufacturing are turning those offshore bets into liabilities.
So the real question is not “Are tariffs hurting profits?” but rather “Why were American corporations so dependent on foreign inputs in the first place?”
Here’s the controversial angle
Tariffs might be painful in the short run, but they could force a re-evaluation of America’s economic identity. If the United States truly wants to be resilient not just rich on paper then perhaps tariffs are a painful but necessary detox.
Politicians from both parties regularly complained about the moving out of America’s industrial base, yet when a policy emerges that forces corporations to consider investing at home again, the pushback comes not just from Wall Street but from the very firms that benefited most from globalization.
Economists often warn that tariffs disturb markets. But let’s not pretend the pre-tariff system was a free market paradise. China’s rise as a manufacturing powerhouse was built on state subsidies, intellectual property theft, and currency manipulation
All of which distorted global competition long before Trump entered the White House (see: USTR Report on China’s WTO Compliance, 2020).
In other words, what corporate leaders are calling “tariff pain” might just be the correction of a decades-long imbalance.
Yes, profits will fall. Shareholders will complain. Lobbyists will fight. But maybe America’s economy needs this reckoning. If tariffs drive companies to diversify supply chains, invest in domestic production, and stop relying on a fragile global system that rewards the lowest bidder, then the long-term payoff could outweigh the short-term pain.